FAQs

Questions councils ask us

Is it right for us?

We already run strong waste programs. Why would we need this?

That’s where we start. We don’t replace your programs or your team. We map what you already run, show which programs are landing, and find where a small adjustment, or a different lever, will lift results.

How does it work?

Our method is the Holdfast Method™: change that holds. It’s built on international best practice in behavioural science, one peer-reviewed model that brings together 19 established models of behaviour change, adapted by Luminair Systems for local government. It works across three layers:

People. Can they do the right thing? Is it easy? Do they want to?

Programs. What you run to change it, from education and prompts to incentives, enforcement and changes to the setting.

Policy. The services, event conditions, contracts and local laws that hold the change in place.

Most councils invest heavily in programs. The biggest gains usually come from lining up all three.

Isn’t this just another education campaign?

No. We don’t produce campaigns. Education is one of nine ways to change behaviour, and rarely the first that works. We find the levers that will shift tonnes, including the services, settings, conditions and contracts council already holds.

Our education officers and contractors already do this work.

We work alongside them. Your officers know your community; your contractors hold the data. We add fieldwork, a common data standard and a way to prove results. Most Priority Levers end up strengthening their work, not competing with it.

Does it work for regional and smaller councils?

Yes. A pilot can be one site, precinct or event, and our team has worked inside regional councils. The method scales down as well as up.

Will it work?

How do we know it will work here?

Our method is built on international best practice in behavioural science. And you don’t have to take it on faith: every lever is trialled small and measured against your own baseline before you commit budget to scaling it.

Our data isn’t good enough yet.

It rarely is at the start. Setting one data standard across your contractors, weighbridge and sites is part of the first step, so you finish with better data than you began with.

Couldn’t we just use our weighbridge data, or AI?

Your data shows how many tonnes arrive. It can’t show why. AI can summarise reports, but it can’t stand at a bin bank on a Saturday or ask a visitor why they missed the recycling. We add that human layer to the data you already hold.

How soon will we see results?

First insights within 2 weeks of fieldwork starting, and a pilot runs 4 to 8 weeks. Tonnes are then tracked quarterly, so you see the shift in your own numbers.

Will the findings make council look bad?

No. Our work is framed for decisions, not blame, and council decides what is shared and when. Leaderboards can start internally before anything goes public.

How does it work in practice?

Will this add work for our team?

About 2 hours to set up. We do the fieldwork; your team’s time goes to decisions.

Does it fit our Waste Reduction and Recycling Plan?

Yes. Every Priority Lever comes with a target, an action and a measure, and your Ideas to Impact Map gives you the evidence for your next plan review.

How does the visitor movement data protect privacy?

We use aggregated, de-identified movement data to see where event and visitor crowds go, and match it to bin and cleansing data. No individual is tracked or identified.

Who owns the data and the tools?

Council owns its data. We retain our methods and tools, which councils licence to keep using after an engagement.

What happens after the pilot?

Every stage ends at a decision point. You can scale, pause or stop, and you keep everything delivered to that point. Licensing the tools is optional.

Buying and budget

How do we engage you?

Simply. Luminair Systems is on the Local Buy supplier panel, a pre-qualified arrangement Queensland councils can use. Our pilot-first approach also reflects the Queensland Procurement Policy 2026’s support for local small businesses, trials and pilots. If your council keeps an approved supplier list, we may already be on it. Your procurement team can confirm the right pathway for your thresholds.

What does it cost?

A Tipping Point pilot on one site, precinct or event starts from $22,000; a full diagnostic from $38,000; annual licences for our tools from $2,000 a year. Each tool is priced individually, so talk to us about the ones you need.

We don’t have budget for this year.

A pilot can be scoped to your delegations, and State programs such as Let’s Get it Sorted fund council behaviour change interventions. We can help you check eligibility and make the case. The waste spend calculator shows what waiting costs.

Tell us what you’re seeing.

Book an intro call